SWOT analysis of Nokia

(Connecting People )

Strengths                                                  
  • Nokia world’s largest producer and Manufacturer of  Cell Phone as well as has the largest Distribution network around the world.
  • It is also known for the Creativity, Inattentiveness  durability & reliability.  
  • It has very good Financial possition , higher return on equity (ROE), return on assets (ROA) and net profit margins (NPM)
  • Nokia leads the global Cell phone industry
  • Nokia dominates the world cellular industry because it has the Strong R & D facilities.
  • Nokia also possessing the all fashion strategies and four style new generation characteristic from manufacturers
  • It has diverse work force and advanced technology.
Weaknesses
  • It has declared its profits had dropped by 40 % in 2010.
  • Nokia MobilePhone prices are higher as compare to the prices of china mobiles handsets.
  • Nokia presence in the US cellular industry is very low and in Japan it has very weakposition.
  • In India Nokia has few Service Center  and very appalling after sale service 
  • In Japan Nokia closed the mobile handset distribution and also canceled the distribution of E71 handset due to low market preference.
Opportunities 
  • In 2011, the global cell phone industry expected to grow by double digits
  • Today, Asia-Pacific mobile phone industry is one of the fastest-growing industry in the world.
  • Developing countries like China, Bangladesh, India and Pakistan has enormous demand potential.
  • Nokia had a 50-50 joint venture with Simens of Germany
  • Youth wants the stylish aesthetics, fashionable handsets, it drive the new market for players.
Threats
  • Consumers are becoming more complicated in the choice of handset due to new styles by china mobiles.
  • Difficult for sellers to differentiate their products and retain  loyalty.
  • Nokia is facing very strong price pressure from china and other mobile producers  
  • Nokia is losing global market share after the arrival of several Chinese producers
  • In the Asia/Pacific emerged competitive forces.
  • Apple, RIM and the other different sellers have created strong pressure for Nokia.
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